| Home | Reporting | Services | Resources | About Us |
Reporting:
How Do I Do It?
Potential
Pitfalls (Page
3 of 3)
| 1. Effect on metrics of changing context | Metrics like the processes that they measure are not static. As context changes, whether it be the process itself or what your organization is trying to achieve, there will be an effect on the metrics that you report. Each time you collect a metric, step back and look at it in context and anticipate the reaction of your audience |
| 2. Positive and negative communications | Your open and honest communication can be used against you. Advocacy or NGO groups will often require more of you; there may be criticism that your performance is poor. If you anticipate this, then you will be able to have more in-depth responses to explain your actions and what you are doing to improve. |
| 3. The snow-ball effect | Once you begin on the road to reporting or even implementing more proactive communication to your audiences, it takes on a life of its own. Customers and the media will likely be interested in what you are reporting and what more you will be doing in the future. |
Reporting Suggestions
• Provide clear, consistent, and relevant information that addresses the needs and concerns of your stakeholders.
• Provide absolute values of the market, goals, and value created for the companies' (or organizations’) stakeholders—expressing sustainable activities in terms of their financial value and goals for the next year, for example.
• Provide a management tool to help continuously evaluate and improve sustainable performance.
• Promote a true picture of the company. The more candid the report, the more positive its effect on the company's reputation. Stakeholders will feel confident that the company will strive to achieve its goals over the long term.
• Include or exist cohesively with other reporting standards, such as financial reports.
• Facilitate comparisons with competitors